I was super skeptical about this product, but now I am in love! This goes on beautifully and lasts sometimes all day. Occasionally I have to reapply to a couple spots after lunch, but some days it just goes and goes. This color is perfect, too. The other reviewers are correct in that you'll need well-exfoliated lips for even coverage. I made my own with coconut oil, honey and sugar, and when I use it daily it makes application super smooth and even. Love this product!