I, like most people (I imagine ) was skeptical. However, I have cut down. Maybe not a ton, but enough to be noticeable. I really do like the look and feel of it and the different tastes ( I got the retro pack ).After only just shy of a month, I estimate at least 1 pack less this week of the BAD habit, and I'll continue using a better habit until 2 packs a week less is a reality. It may take a while, to completely quit, but I am pretty amazed at how quickly I reduced. Its a solid 5 stars from me...