I’ve been using this product several times a week for both myself and daughter’s hair. At first glance, I thought it would be too thick to use that often, but to my surprise the product melts in your hand like butter, a little goes a long way. AND the smell is divine! Absolutely love and can’t wait to see the results from the Chebe ingredient. If there was a thick mask I could wear overnight, I’d definitely purchase if this product works.