I was pretty happy with my current beard care product and routine, but after seeing this product online and also seeing them have a booth at my fraternity's convention, I decided to give it a try. And I have to say that I have a new favorite. I've only been using the product for a week, but it is fantastic. I feel like my beard gets softer throughout the day, and the scent is amazing. I have the tropical right now, but I'm sure I'll be trying the others.