I’m a loyal smoker, whatever brands I like I only shop with them. I was on Backwoods for the past few years, but then someone had a LooseLeaf in rotation and it hit different. Quality is top tier, and I also like how it’s cut, so it’s a perfect roll each time. I’ve tried the Reserve, Russian Cream, and Ice Cold, but the ReddRum is the BEST! LooseLeaf is a little more costly, but it’s 100% worth it!