I run through probably about 10-15 packs a week and I had been smoking backwood my whole life. Switched it up to BB then tried LooseLeaf for the first time about 7-8 months ago at a sneakercon convention, a seller had a box and I grabbed it. Best decision I made in a WHILE! They are ALL I smoke now and the ease and smoothness of them all are so perfect. The strawberry is a CLASSIC, but if you like a minty mentholy type flavor grab the ICE!!! They are on a whole other level, straight gas