The reviews were a major factor in my decision to buy this item. I never imagined that my butt would be lifted and tightened by anything. So I made it a point to apply it twice a day, right after each shower. The other day, when I was putting on a pair of pants, I noticed that my butt has definitely lifted. I would definitely make repeat purchases of this product because it works so well. I went out and bought the oil, and I'm thrilled about it.