I really love that I can buy high quality decaffeinated coffee, as I am very sensitive to caffeine, but love the flavour. However, I would also love to see better packaging - I know you say proudly that your coffee bags are recyclable (with some amount of effort, it's not home recyclable, but it's a move in the right direction!), but I think you need to think about the outer packaging as well, as it not easily recyclable. Most of it is covered in sellotape and plastic that has to go into the bin...