So the tag is actually coated in a silicone feeling material, so it doesn't jingle with my dog's other tags which is nice. It was super easy to set up my Byte Tag account, add mine and my dogs info, pictures, etc. I scanned the tag to show my boyfriend how it worked and immediately the app sent me a notification saying her tag had been scanned. Really great concept and really great execution. I'm definitely recommending this to my other pet parent friends.