This is by far the best tooth paste I have ever used! I have very ‘bad teeth and gums’ according to my dentist - the gums are weak, with pockets, and the enamel is thin. But after using Coral tooth paste over the past month, my gums are way better - sensitivity is GONE and slightly bleeding gums no more! My tooth sensitivity is also gone! I’m a true believer, and will use Coral forever!