It's easy to write off overgrip as being "all the same" but, having used products from 3-4 different providers, I can definitely say that B&B's is the best! I don't like my overgrip to be too tacky, but also not to simply be a smooth "2nd layer" of grip. B&B's feels great in the hand, with "just enough" tack, but still some movement/adjustment of paddle when needed in play. VERY happy with this product and will order again.