I only first tried it cause the ad says it can increase my milk supply, well it did and I found the taste so good too. After buying the first 3 packs of chocolate flavor, I was curious of how the coffee one would taste, I bought another 3 and don't regret it, it's yummy but for me the chocolate one works better when it comes to milk increase so when I finally consumed all, I bought 5 packs of the chocolate flavor again. I'm just happy to have tried this product. I love that it's COD too.