Standard bands gave me that rash, and I would take it off as soon as I got home. Now that I have this band, I wear it all day. It fits just right and is so comfortable. When I first got it, I worried it would be too tight, but it’s not. I could probably go up to a Medium, but why change when it’s working well? My wrist is 6” and I got a Small. The purple even looks fine with my Rose Gold watch (something I was slightly concerned about).