I love this toothpaste. I never felt like I was removing enough plaque, or that I was removing too much (enamel) with other toothpastes that I've tried- and I've tried a lot. I floss, use this, then use fluoridated mouthwash and I've definitely seen a marked improvement. My teeth feel clean, they look clean, and my gums feel good. The taste takes some getting used to, the first time I used it I spit it out- I was not in the habit of putting clay in my mouth lol- but after about 3 or 4 days of po...