GOATIEN IS THE BEST PROTIEN POWDER I HAVE EVER HAD! TASTE JUST LIKE A CHOCOLATE MILKSHAKE. ITS EASY TO DRINK WITH MILK OR WATER. IVE TRIED GNC WHEYBOLIC, OPTIMAL NUTRITION, AND MUSCLETECH, ALL SOME SORT OF CHOCOLATE. I WILL NEVER SWITCH WHEY PROTIEN POWDERS AGAIN AND IM WAITING FOR ALPHA LION TO RELEASE SOME CASIEN PROTIEN POWDER SO I DONT HAVE TO SHOP ANYWHERE ELSE FOR MY SUPPLEMENTS. BUY IT, YOU WONT BE DISAPPOINTED!