I am a grandma. When a friend of mine, another grandma, told me about her daughter's newborn, and the challenges she was facing, I asked if they had The Ollie Swaddle. No! Of course, new momma need one right away. My grandson had his Ollie Swaddle from his first few days in our lives, and I am sure The Ollie Swaddle is why he learned to self-soothe without any fuss.