Worth every penny!!!
I have issues with my back and while I'm naturally a side sleeper, I need to sleep on my back. I've tried and just can't ... Until this pillow.
This pillow has held its shape and is ridiculously comfortable. I prefer the soft side. It conforms perfectly, no matter what position you use. Personally, I don't notice a heating or cooling effect but I also use their pillow case as well as my own.
Silky pillow cases work best on this pillow as it is large!