The aroma is exquisite. Light, crispy, floral , gardenia. However, the performance is quite poor, does not last more than 20 min. I had this perfume 10 years ago in transparent bottle and it lasted 2 days! I guess it have been reformulates.

THE BEST PERFUME

Very pretty parfum @ reasonable price.

love the light scent, but feel it fades too quickly and have to use more to refresh the scent. Its a little pricey for a scent that fades too quickly.

LOVE IT!! Every time I wear If, someone always asks what perfume I have on. It’s a favorite of all!

Way too many emails!

Love this fragrance so much!

Awesome

The best smelling perfume I ever had. It is sophisticated..

As a perfume connoisseur, I dig niche fragrances and I have been a loyal fan of if for over 15 years! I first discovered it at barneys and then burke decor became my one stop destination for buying the perfume and the candle which I love just as much. I think the price point is great, and love that this is a scent that makes you feel so clean and fresh. It definitely is perfect for the warmer months, but I’ll spray it on myself whenever I’m in the mood, it has a great staying power. I also have ...

very good

My fav perfume!!

I found Burke Co by happenstance...They had the fragrance I wanted Apothia "IF". I ordered an even larger size than I was initially going to order because of the code I was able to use. The order was prompt & efficient... nicely presented, and I am wearing "IF" scent today! I will definitely be revisiting this site for products periodically! Thanks!!