It really keeps my hair hydrated more than ever. I've tried many products to no avail. Also, I appreciate the fact that this product doesn't have any of the bad stuff, i.e. chemicals like the sulfates, sodium benzyl or benzoate and others. I research every single ingredient listed on any product, ones that I'm not familiar with. I won't buy products that contain the bad stuff or ingredients that I'm allergic to. And, I don't have time to make chemical free, natural products myself, although ...