Hair wet, hair dry , it doesn’t matter, this will give the hold you need. When I first gotmy hands on this product I didn’t know what to expect, now I promote it everywhere I go because it is the best out there. My hair has been natural for the last 3 years and this is what allows me to have the finish we all missed after we stopped relaxing our hair. Truth is, I’m never going back to a relaxer so I had to figure it out. I’m glad I found this.