We use Loox, a web-based application that provides an online reviews and marketing solution, to collect, source, process and display reviews on our website.

We automatically send review requests through Loox to customers for whom we have a record that they purchased products directly from our website. This allows us to verify the review’s reliability through technical means, such as the customer’s email address. Reviews that are submitted directly through such requests are marked as "Verified purchase" and the following statement will be displayed on the interface on which the review is published: "This review was collected from a verified customer who purchased this item".

If a customer submits a review directly through our website, the review will not be marked as verified, and the following statement will be displayed on the interface where the review is published: "This review was written by a site visitor".

Reviews may also be imported into Loox from an external source. For imported reviews, the following statement will be displayed on the interface on which the review is published: "This review was imported from an external source".

We may verify reviews submitted directly through our website and imported reviews using reasonable and proportionate methods, such as by requesting valid proof that the customer had actually used or purchased the product. In these cases, if we mark a review as "Verified purchase", the following statement will be displayed on the interface on which the review is published: "This review was marked as verified by the store owner".

Customers can choose how to rate the reviewed products based on a number between 1 and 5. The reviews’ average score is calculated using a simple mathematical average, which is then rounded to a half or full star rating using standard rounding rules. The reviews’ average score includes reviews for which customers received future purchase discounts for adding a photo or a video to their review or received the product for free in exchange for their honest review.